Role

A JAM Salesforce Marketing Cloud Developer works with account and development teams to set up, test and deploy complex, dynamic, data-driven marketing campaigns for some of Canada’s biggest brands. Supported by a team of over 100 one-to-one communication experts, you’ll enjoy a culture that promotes personal and professional growth.

Responsibilities

• Manage multiple Salesforce Marketing Cloud (ExactTarget) accounts for enterprise-level clients
• Lead the deployment of complex and dynamic data-driven email marketing campaigns within expected timelines from set up to testing, to live launch
• This can include but is not limited to:
  • Write HTML and testing in multiple platforms & environments
  • Set up data imports, exports & segmentation filters
  • Implement personalization & dynamic content
  • A/B testing
  • Performance reporting, tracking & data pulls
  • Work alongside Account Team for client UAT testing
  • Work with vendor platform support and deliverability teams to proactively investigate and resolve client issues
  • Recommend process improvement strategies and help develop efficiencies to help manage client expectations
  • Support Account Team and clients with technical expertise and best practices, and provide guidance on client expectations
  • Provide Account Team with expertise based on previous issues, resolutions, emerging concepts and industry trends
  • Provide support and expertise to the Development Team in building, versioning and testing emails effectively based on campaign requirements

Desired Skills & Experience

• 1–3 years of directly related executional experience in email marketing
• Proven experience deploying emails through email marketing platforms such as Salesforce Marketing Cloud (ExactTarget) or similar enterprise level ESP/marketing automation tools: Adobe Campaign, Responsys, StrongView and/or Silverpop
• Strong understanding of HTML and CSS
• Experience with AMPscript (nice to have)
• Understanding of Canada’s Anti-Spam regulation (CASL)
• Experience in scripting languages to access data such as SQL
• Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, etc.
• Experience in data-driven and creative thinking to analyze campaign results
• Strong organizational, analytical, and problem solving skills
• Proven ability to work in a fast-paced, dynamic environment with competing deadlines and multiple priorities
• Bachelor’s Degree in Computer Science and/or Computer Programming

Soft Skills

• Confidence without ego
• A glass-half-full type – a positive attitude takes you places
• Focused on every last detail because you get the big picture
• Eager to question things – there is opportunity in questions
• Accountable, even when that means highlighting a mistake
• Eager to make those around you better
• Always up for a challenge

Please apply with your resume to jobs@jamdirect.ca. Please ensure that you include both your first and last name in the file name, and include the subject line ‘Application: Salesforce Marketing Cloud Developer’.